Using martinis as a metaphor, we take an intimate look into the lives of extraordinary people.

Name: David Abend

Profession: Founder, Editor-in-chief of The Bucket

  1. What stirs your passion?

Seeing something from a new perspective. In my transition from advertising copywriter to magazine maker, I have sometimes wondered what the connection is (not that there has to be one). What I realized was that they both center on helping people to see something they are already familiar with from a new perspective. As a copywriter, getting consumers to see a product or service in a new way is usually how you win them over. For example, instead of telling them that your product works faster, you tell them that if they use it, they’ll get home in time to see their son’s game. In the case of The Bucket, we are trying to get people to see mortality from a different perspective — as a positive thing. We have always thought of The Bucket as a way to rebrand death. I know that sounds strange. But you have to admit, it has one of the worst brands of all time.

  1. What has shaken your faith?

Ahh, I see what you’re doing here with the questions. Very clever. Speaking only about The Bucket, I can’t think of anything that has shaken my faith. If anything, I am constantly having my faith in the topic reinforced by the feedback I have been getting. Just about everyone we talk to about our mission has lit up about the idea. Every so often we do get someone who gets freaked out by the mortality angle. But even that is proof of concept to us…the taboo of death is preventing people from living their lives.

  1. Who (dead or alive) would you like to have a martini with?

Well, I don’t drink martinis. So let’s say it’s a beer with  Meriwether Lewis.

  1. What’s your poison?  (The trait you most deplore in yourself?)

Wow, that’s a harsh question. I guess it’s my introversion. Don’t get me wrong. I LIKE being introverted. I actually feel sorry for extroverts who need others to make them happy, but I wish I was better at engaging with people I don’t know well. It would just make life so much easier.

  1. What do you see as the ultimate buzzkill?

This question

  1. How do you want to be remembered when the glasses are raised? (Three words.)

We’ll miss him!

  1. What’s your happy place?

On a kayak. A mile from shore. In Maine.

  1. What is your signature drink? (Your motto?)

Well, for me, it’s plural. Drinks. Mount Gay & tonic with a splash of pulpy OJ between Memorial Day and Labor Day. Hendricks & tonic Labor Day to Memorial Day. A bitter IPA the rest of the time.

As for a motto, I don’t really have one. Although my kids might say it is “Deserve’s got nothing to do with it”.


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